svježi sok kiwija

svježi sok kiwija

(Actinidia chinensis)

The kiwi plant (Actinidia chinensis – the Chinese gooseberry) is native to the Yangtze valley in Northern China and the Zhejiang province in Eastern China. It is a vigorous climbing plant. It has a centre starburst and a cluster of black seeds. A hairy skin covers the green flesh of the kiwi fruit.

In China, the fruit was unpopular and was only eaten for medicinal purposes as a tonic to the health. An eminent plant explorer, E. H. Wilson, shipped the first seeds from Asia to England, France and the U.S. in the early 1900s, where they were grown as ornamental vines

The first seed lot was planted in 1906 and the ornamental vine was bred from then on for its crop of nutritious fruit, rather than for its decorative appearance.  However, their commercial potential was not truly recognised until the 1960s in New Zealand. The name was given in the 1960s in recognition of the national bird of New Zealand, the kiwi. The fruits are egg-shaped, fuzzy and brown

Kiwi fruits are full of vitamins and minerals, making them highly nutritious. They contain a very high level of vitamin C, exceeding that of oranges, as well as excellent levels of vitamins E and A. Their mineral content is exceptional, too. The high concentration of potassium may help wound-healing.

Raw kiwi fruits contain an enzyme called actinidin and this acts to dissolve protein. Enzymes are an organic chemical substance made by living cells. They accelerate a chemical reaction without being used up in the process and are known as catalysts. Each enzyme is only capable of promoting one type of chemical reaction. All living cells contain a large number of different enzymes and are dependent on their activity for their normal functions. Enzymes are vital in all cellular processes and, for example, break down large molecules into smaller ones. They are indispensable to life.

The action of actinidin will break down protein-based, dead skin cells and dirt on the skin. This can then be removed, leaving the skin fresh and clean.

This cleansing and nourishing process is achieved by juicing the fruit fresh and then adding it straight in to the product. The vitamin content, particularly that of vitamin C with its antioxidant action, greatly improves skin condition

The damage to our skin from the onslaught of sunlight, pollution and the ageing process, can be helped by the action of antioxidants. Antioxidants combat the formation of free radicals. These are the result of damage from the above factors and occur when ultraviolet light penetrates the layers of the skin and molecules are fractured through the energy released. Free radicals can distort cellular information and play havoc with living systems. They can cause injury, inflammation and destruction to parts of cells, cell walls and to collagen fibres.

Our I Love Juicy and Rehab shampoos use the enzyme content of kiwi fruit juice as a highly effective hair cleanser. The nutrients in fresh kiwi fruit juice add softness and shine. The result is hair in excellent condition.